Erika Wynn

Communications Manager

University of Tennessee Health Science Center
Memphis, TN

Dec. 2021 — April 2024

• 25% Increase in Alumni Engagement: Developed and implemented strategic communication plans, leading to a 25% increase in alumni engagement and a 15% rise in prospective student inquiries, while overseeing the efforts of a team of communications coordinators.

• 40% Boost in Website Traffic: Led a cross-functional team in launching a digital marketing campaign, increasing website traffic by 40% and significantly enhancing the institution's online presence.

• High-Profile Event Management: Successfully coordinated major events, including research symposiums and community health fairs, elevating the college’s reputation and strengthening relationships with key stakeholders.

• 30% Increase in Leadership Confidence: Introduced a monthly digital newsletter that improved faculty and staff confidence in leadership by 30%, fostering a more engaged and informed internal community.

• Crisis Communication Excellence: Developed and executed a crisis communication plan, ensuring clear, timely updates during critical situations and maintaining transparency with all stakeholders.

• Media Coverage in Prominent Outlets: Cultivated relationships with media outlets, securing high-profile coverage that showcased the college’s achievements and research breakthroughs.

• 50% Growth in Social Media Engagement: Spearheaded the creation of a comprehensive social media strategy, resulting in a 50% increase in follower engagement and expanding reach to key target audiences.

• Data-Driven Strategy Optimization: Utilized in-depth analysis and insights to continuously refine communication efforts, optimizing outreach initiatives for maximum engagement and impact.

Public Relations Coordinator

City of Memphis Division of Housing and Community Development
Memphis, TN

Oct. 2019 — Nov. 2021

My accomplishments include:

• Increased Housing Program Awareness by 40%: Orchestrated and executed a comprehensive public relations campaign that significantly boosted community awareness of housing assistance programs, resulting in a marked increase in applications.

• Media Relations Success: Cultivated strong relationships with local media, securing over 50 positive news stories that highlighted key division initiatives, boosting public perception and engagement.

• Community Engagement Initiatives: Developed and launched a series of community outreach events, engaging over 20,000 residents and facilitating valuable public input on housing and community development projects.

• Crisis Communications Management: Led crisis communications during significant events, ensuring accurate and timely public information to mitigate reputational risks and maintain community trust.

• Enhanced Community Transparency: Created and distributed a quarterly newsletter reaching over 5,000 residents, providing updates on projects and resources, which strengthened transparency and trust within the community.

Communications Coordinator

The University of Memphis
Memphis, TN

Aug. 2018 — Oct. 2019

My accomplishments include:

• Increased Prospective Student Engagement by 35%: Managed integrated marketing efforts, including website content and social media strategies, driving a 35% increase in prospective student engagement and inquiries.

• Enhanced Brand Visibility: Developed and implemented targeted communication strategies that elevated the university’s online presence, increasing web traffic and social media followers by 75.

• Cross-functional Collaboration: Worked closely with internal teams to create content that aligned with institutional goals, ensuring cohesive messaging across multiple platforms and diverse audiences.

• Event Promotion Success: Led promotional campaigns for major university events, increasing attendance and community participation by 60%.

• Marketing Process Improvement: Monitored marketing trends and implemented best practices, contributing to continuous process improvements that streamlined outreach strategies and enhanced overall marketing efficiency.

Communications Director

Tennessee Human Rights Commission
Nashville, TN

Oct. 2016 — Aug. 2018

My accomplishments include:

• Increased Public Engagement by 40%: Led statewide communication campaigns focused on equity and civil rights, boosting public engagement and participation in key advocacy initiatives by 40%.

• Expanded Media Coverage: Established relationships with local and statewide media outlets, resulting in over 30 media features that amplified the commission’s initiatives and elevated public awareness of civil rights issues.

• Spearheaded Advocacy Events: Organized and managed public events statewide that engaged over 5000 participants, fostering dialogue and raising awareness around human rights topics, particularly in underserved communities.

• Crisis Communication Leadership: Developed and executed crisis communication plans during sensitive situations, ensuring accurate and timely dissemination of information to the public and maintaining the commission’s credibility.

• Content Creation and Distribution: Directed the production of digital and print content, including newsletters and reports, that reached over 10,000 residents and stakeholders, enhancing transparency and reinforcing the commission’s mission.

01 — Introduction

Bachelor of Arts
Journalism (Public Relations)
University of Memphis | May 2015