Introduction

Hi, I'm Erika!
I'm a results-driven public relations and digital marketing professional with 10 years of experience creating innovative communication strategies that deliver measurable outcomes. I specialize in crafting compelling content, fostering strong client relationships, and driving engagement across digital platforms. My passion lies in leveraging strategic communication to amplify brand presence, enhance customer experiences, and help organizations thrive in today’s ever-evolving digital landscape.

Experience

My communications journey began a decade ago at the National Civil Rights Museum as a PR and marketing intern, where I developed a strong foundation in strategic messaging and public relations. Over the years, I’ve refined my skills across diverse sectors, including healthcare, government, and higher education. I’ve led initiatives such as spearheading digital transformation projects, supporting nationwide COVID-19 relief efforts, and managing leadership transitions during times of organizational change.

Through innovative communication strategies, I consistently drive impactful results. Whether increasing engagement by 40% during a major campaign or enhancing brand visibility through digital and traditional mediums, I use my diverse expertise to elevate brand identity and fuel growth through compelling, multifaceted storytelling. My goal is to continue delivering transformative communication solutions that resonate and inspire.